Nowadays, for businesses, if they cannot reasonably utilize various internet promotion methods, they will yield fewer profits. Therefore, if businesses want to gain more profits, they need to use internet promotion methods. Only in this way, can they expand the scope of their promotions and make more users learn about the business through different channels, thus gaining more traffic and conversions.
Among many online promotion methods, website promotion is an excellent way. However, it is important to note that doing website promotion well is not easy, as there will be many issues encountered when optimizing the website’s SEO ranking. Only by properly addressing these issues can a website achieve an ideal ranking.
So, what are the obstacles to poor SEO?
Competitor Attacks on the Website
In search engines, competition between websites is intense, no matter which industry. To obtain a good ranking in search engines, competitors may use means to attack other websites, causing the ranking of other websites to drop or even disappear. To avoid such a situation, it is necessary to regularly check one’s website, discover any vulnerabilities, and remedy them in a timely manner, which will be beneficial for the long-term development of the website.
Over-optimization of the Website
In the process of optimizing the website’s SEO ranking, to quickly achieve a ranking, a large number of keywords and external links may be added. This not only will not improve the website’s ranking but will also incur penalties from search engines, causing the website’s ranking to drop and the search engine to directly block the website.
Therefore, to avoid such a situation, it is essential to have a detailed understanding of search engine algorithms so as to avoid touching them in the optimization process and thus achieve a good ranking for the website.
Use of Public Servers
Some businesses, in the process of optimizing their website’s SEO, choose to share a server with other websites to save costs. This is very detrimental to the website’s SEO optimization because when other websites on the server are penalized by search engines, it will affect one’s own website and thus the SEO optimization effect.
Therefore, to avoid such a situation, it is best for a website to use a dedicated server, which not only ensures the website’s security but also its stability, which is very helpful for optimizing the website’s ranking.